Creating the Gold Standard for B2B campaign development
We’re a team of seasoned marketers who believe that great marketing is more important than ever for success in this challenging B2B GTM environment. If, as B2B tech industry statistics say, 70%-80% of the buyer journey happens before a prospect is ready to talk to sales, then marketing has a big job to do. Developing high-performing campaigns is a core component, but campaigns are messy and time consuming to develop.
The pressure is on marketing to do more, do it better and do it faster. We don’t think that marketing teams must work harder, however. It’s a work smarter moment.
So we set out to improve things to help marketing teams be successful and win.