Your growth plan ready to launch in days
How it works
Supercharged Marketing Sprints are a 5-day workshop-style sprint guided by a seasoned marketing coach who acts as a force multiplier of the knowledge and strengths of your team.
We work collaboratively with selected members of your team and key senior stakeholders to bring all your great internal talent into the process in an efficient and focused way.
Supercharged Marketing Sprints are designed using tested frameworks and processes to prepare robust campaign plans, distill down to the essence of your message and create campaign assets that perform.
The standard campaign sprint is 5 days, but we recognise that businesses differ. If you like the idea of sprints but aren’t sure about doing the work in 5 days, lets have a chat.
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Goal: Define and align campaign goal
Activities:
Interview cross-functional and senior stakeholers to surface insights and information critical to campaign success (prospect/customer insights, competitor intel, product info, etc.)
Align on core inputs (target audience, proposition, pain points)
Agree campaign goal
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Goal: Create campaign plan
Activities:
Core marketing team reviews day 1 inputs to feed into their respective areas
Guided exercises to flesh out all parts of the campaign plan, including audience, phases, messaging, channels, offer, budget and forecast
Deep focus on creative brief for copy & design
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Goal: Creative team creates hero asset
Activities:
Creative ideation and iteration, with team input as needed
Campaign lead continues work on campaign plan
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Goal: Approve hero asset
Activities:
Internal stakeholder review & collaboration
Lay down of the entire campaign so you can see all assets together
External testing if required (i.e., customer or prospect panel)
Launch channels & budget agreed
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Goal: Fine tune and preparation for go live
Activities:
Incorporate review & test feedback
Create asset suites
Quality control checks
What to expect
Pre-sprint prep
To get the most out of a sprint it’s important to have certain fundamentals in place. But not to worry if you don’t have everything on the list. We’re happy to help you prepare so that you can squeeze as much value as possible out of the sprint.
ICP & target personas
Audience research, key insights, vox pops
BDR/Sales insights
Positioning
Value proposition
Messaging hierarchy
Competitive intel
Keywords
Sales story
Sales process overview
Campaign and pipeline tracking overview
Recent marketing activities and results
Outputs
Your team will walk away from the sprint armed with the tools they need to consistently and predictably develop cut-through campaigns.
Robust campaign plan including goal, budget, KPIs, forecast and channels
Minimum viable campaign - core creative assets ready to go live
Media plan and campaign created on LinkedIn or Google
Campaign development best practice
A new approach to cross-functional collaboration
Experience of crafting resonant messaging
Appreciation for the importance of audience insights
Confidence and inspiration
We’ve created numerous high-performing campaigns over many years. Here’s a sample of the sectors we’ve covered.
B2B SaaS - including Retail, Ecommerce, Cybersecurity
B2B Fintech
B2B & B2C Financial Services
IT Professional Services
Search Engine to the Trade
Multinational Software
Multinational Digital Infrastructure
Internet startups
Logistics Platform
Clean Tech
Airlines
Automotive Manufacturers
Freight Delivery
Measuring Success
We’ll work with your team to determine the most appropriate KPIs to measure campaign success and provide guidance during the sprint on dashboard setup.
You can download the KPI sheet, which lists many of the KPIs you would use to measure different campaign types.